Activities in European Standardization

CEN and CENELEC have published a new brochure “Standards in support of trustworthy environmental claims.” The EU is facing an increase in greenwashing, misleading claims that make it difficult to distinguish truly sustainable options from marketing tricks. Consumers have trouble interpreting the various labels appearing on the EU market that claim products are environmentally friendly or that depict the environmental impact of products. To address this problem, CEN and CENELEC have issued this brochure that can help organizations achieve their environmental goals, and provide consumers with clearer, more reliable and verifiable information, pending the publication of the new Green Claims Directive being developed by the EU. 

The new publication explains the benefits of using standards when making green claims and is a valuable source of information for both businesses and consumers, offering much-needed clarity on sustainability issues in the market. It covers standards in the following areas:

• Circular economy
• Bio-based and biodegradability claims
• Climate-related claims
• Agriculture-related claims
• Management-level claims
• Life cycle assessment

Source: https://www.cencenelec.eu/news-and-events/news/2025/publications/2025-02-24-green-claims/