Register for the webinar on the practical application of new standards for artificial intelligence and multimedia authenticity

In June of this year, the IEC Academy launched a webinar series titled "Deepfake Threats and Their Detection." As synthetic media generated by Artificial Intelligence (AI), deepfakes very convincingly alter visual and auditory content, replacing a person in an existing image or video recording with someone else's likeness in a highly realistic manner. This inherently poses significant risks concerning disinformation, privacy, fraud, cyber-security, identity theft, and digital ethics.

Due to the development and proliferation of deepfakes, there has been an increase in content published without consent, making it necessary to create effective mechanisms for authentication and prevention.

As this is a global challenge, it requires a global response. This idea is the basis for the collaboration on standards for AI and multimedia authentication, which was initiated during the “AI for Good” Global Summit in May 2024. This effort brought together organizations such as IEC, ISO, ITU, Adobe, Microsoft, and numerous academic institutions. Their cooperation aims to develop technical standards for AI watermarking and multimedia authenticity, addressing the challenges posed by synthetic media.

This collaboration has resulted in two key documents:

A technical document that provides an overview of the current status of standards and identifies gaps that need to be addressed.
A policy document that offers guidance and recommendations for action.

Following the first webinar titled “Standards for Digital Authenticity,” held in June of this year, the IEC Academy is organizing another one-hour webinar scheduled for November 18. The objectives of the upcoming webinar are to:

Present key findings from the technical document, identifying currently available standards for detecting synthetic media and highlighting critical gaps.
Provide insight into the policy document, which contains practical recommendations for governments and regulatory bodies on how to incorporate international standards for multimedia authenticity into national frameworks.
Explore efforts across industry, government, and academia, discussing pilot projects, public-private partnerships, and tools like watermarking and provenance tracking.
Offer solutions for threats (including generative video, real-time deepfakes, and synthetic audio), focusing on how standards are tracking this issue and emphasizing the need for globally harmonized action.

The Institute for Standardization of Serbia invites all interested domestic experts to register for the upcoming webinar via: https://iec.zoom.us/webinar/register/WN_ciby7Pw3SJi7eOCuOXQuag#/registration.

Additionally, anyone wishing to view the previous webinar can do so via the link: https://www.iec.ch/academy/webinars/deepfake-threats-and-detection-standards-digital-authenticity.