ISO/AWI 20671-4

Brand evaluation — Part 4: Brand sustainability reporting

Scope

This document specifies the process of brand sustainability reporting, which includes general requirements, purpose, framework of brand sustainability reporting, methods and suggested usage based on the 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015 which provides a shared blueprint for peace and prosperity for people and the planet, now and into the future.
Furthermore, the reporting of companies' sustainability performance is a priority for the EU CSRD. Information on a wide range of subjects, such as the effects on the environment, social and labour affairs, human rights, and anti-corruption and bribery issues, must be disclosed. This guarantees thorough and open reporting, which aids investors in evaluating and contrasting a company's sustainability performance more effectively.
Brands can improve transparency and communicate sustainability information by using ESG and sustainability reporting standards.
In order to obtain an understanding of the sustainability of brands, their business models, and their supply chains, risks and company impacts related to brand value should be addressed. Many of the effects of the brand on people, the environment, and the economy are included in this data (for investors to use, for example).
Additionally, it is important to be transparent about a brand's role in sustainable development in order to comprehend the wider effects that it has on society, the economy, and the environment as well as how it contributes to the Sustainable Development Goals (SDGs) of the UN.
Brands play an important role and are the drivers of this development and are supposed to be leaders in this movement.
The implementation of brand sustainability reporting can create strategic and financial advantages for an organization and supports brand value growth.