ISO/PWI 36012

Guidance for transmedia IP operation and global promotion

Scope

This document provides guidance on IP coordination networks and franchise authorization, localization and global adaptation, partnership formation and ecological collaboration, global market research and environmental analysis, brand development, international marketing, and the cultivation of user communities, all of which support the effective operation of transmedia IP. This document is intended for media companies, content creators, gaming companies, film and television companies, IP operators, and franchise managers.