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Development of women's entrepreneurship in Serbia

Support to the development of women's entrepreneurship is a measure to encourage equal gender representation in all spheres of social life. In addition, gender equality is among the United Nations Sustainable Development Goals. When it comes to entrepreneurship, according to the data of the Republic Bureau of Statistics, in 2020 women were the founders of 31% of entrepreneurial businesses in our country.

Strengthening small enterprises founded by women contributes to the development of the entire economy. That is why it is important for women entrepreneurs in our country to get better acquainted with the possibilities brought by the application of standards. As a useful tool and source of knowledge, standards offer solutions for efficient establishment of business processes, while respecting legal regulations.

Last year, ISS initiated cooperation with the club "Business in Heels" from Novi Sad, which brings together women entrepreneurs in order to empower them in starting and growing private business. The cooperation continued this year, at the Club's conference held on 15 June at the Novi Sad Fair, where the ISS Director, Tatjana Bojanić, was one of the speakers.

The participants of this, sixth regional conference, in addition to numerous useful tips on financing, sales and marketing, had the opportunity to learn how they can significantly improve their business through standards, i.e. their guidelines that are accepted all over the world. They also learned that ISS provides professional assistance in the application of standards, as well as that all necessary information about standards and their content can be obtained at two places in Novi Sad: the Regional Chamber of Commerce and the BSC Center.

Certain standards are equally important in all activities. In addition to the most well-known standard for the quality management system, the standards for safety and health at work, information security, social responsibility and human resource management were especially emphasized.