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prSRPS ISO 20252:2024

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

General information

10.99    

ISS

A225

International Standard

03.100.20     01.040.03     03.020  

English  

Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

Life cycle

PREVIOUSLY

PUBLISHED
SRPS ISO 20252:2008

NOW

PROJECT
prSRPS ISO 20252:2024
10.99 New project approved

Related project

Adopted from ISO 20252:2019 IDENTICAL