Withdrawn
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
WITHDRAWN
ISO 20252:2019
95.99
Withdrawal of Standard
Sep 1, 2026
PUBLISHED
ISO 20252:2026
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
10.99 New project approved