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ISO/DIS 20252

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

General information

40.20     Jun 12, 2025

ISO

ISO/TC 225

International Standard

03.100.20     01.040.03     03.020  

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Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.

Life cycle

PREVIOUSLY

PUBLISHED
ISO 20252:2019

NOW

PROJECT
ISO/DIS 20252
40.20 DIS ballot initiated: 12 weeks
Jun 12, 2025

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