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ISO 20252:2026

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

Sep 1, 2026

General information

60.60     Sep 1, 2026

ISO

ISO/TC 225

International Standard

03.100.20     01.040.03     03.020  

English  

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Scope

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics.
This document does not apply to non-research activities, such as direct marketing.

Life cycle

PREVIOUSLY

WITHDRAWN
ISO 20252:2019

NOW

PUBLISHED
ISO 20252:2026
60.60 Standard published
Sep 1, 2026