This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
OBJAVLJEN
ISO 20252:2019
PROJEKAT
ISO 20252
60.00
Standard u postupku objavljivanja
29. 7. 2026.