ISO 20252:2019

Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements

Datum objavljivanja: 11. 2. 2019.

95.99 Povučen 1. 9. 2026.

Опште информације

Trenutna faza: 95.99 Effective date: 1. 9. 2026.

Inicijator: ISO

Pripada: ISO/TC 225

Vrsta: Međunarodni standard

ICS: 03.100.20 01.040.03 03.020

Jezik: engleski

Kupovina

Status: Povučen

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Apstrakt

This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.