Objavljen
ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.
OBJAVLJEN
ISO 10668:2010
90.92
Odluka o izmeni ili reviziji standarda
13. 2. 2026.
PROJEKAT
ISO/AWI 10668