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Glavni meni

ISO/AWI 10668

Brand valuation — Requirements for monetary brand valuation

Опште информације

20.00     13. 2. 2026.

ISO

ISO/TC 289

Međunarodni standard

Apstrakt

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.
ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Životni ciklus

PRETHODNO

OBJAVLJEN
ISO 10668:2010

TRENUTNO

PROJEKAT
ISO/AWI 10668
20.00 Novi projekat upisuje se u plan rada komisije za standarde
13. 2. 2026.